Avoid Terrible Times of Day
Best time to post your ads on Craigslist is when your BEST client visits Craigslist. That’s when you should be posting. In fact, post 15 minutes before that and you’ll be right under their finger tips. Research shows that Craigslist is most visited in the mornings between 8:30am and 9am. This is just before work. A. Traffic then dies off before picking up again for lunch. B. Nighttime traffic is a little less predictable and changes with the seasons. I’ve seen the best results during the daytime.
DON’T Be A Bore
Craigslist is noisier than a Wedding Party. You have to stand out in order to be seen at all. You would come across tons of success writing ads that resonate with people’s feelings. Ask yourself: What do these people really want? Once you know the answer to that question, give them that. Grab their attention by striking their heart.
Calls To Action
Want a tip? Write 10 calls to action on a sheet of paper before writing any other part of the ad. Figure out exactly what you want the people who will see your post to do.
Figure that out before you write anything else.
Here are some examples:
• Want to know the price of this stunning property? Text us at: [phone number]
• Are you excited to see more? Email us through the contact button for more amazing images
You can’t assume people will know what to do next. People want you to tell them exactly the next step to take in the process. Adding calls to action will help you get real estate leads from Craigslist.
No lead capture trap
How many of your website visitors turn into leads? My guess would be 1-5%. If you are sending these inquires to your regular website, you are wasting opportunity. Unbranded websites or single property squeeze pages convert visitors 15-35%. This means you get more value for your time and money.
Not Putting It On The Calendar
If you actually want to get real estate leads from Craigslist, follow this simple rule. Note the dates of posting and re-posting on your calendar. Then follow through with them.
You’ll see much better results from this method.